Announcements:

“Aequs establishes a centre for research in Aerospace. Manufacturing Technology in collaboration with MSU and NSDC”“Medhavi Skills University and Counsel India Unveil Pragati 2024 for Skill Development”“MSU and Indian Airforce signs MoU to provide Higher Education for IAF fraternity Last Date to submit RFP FOR QUALIFICATION & CURRICULUM DEVELOPMENT has been extended till 15th June 2023.””Medhavi Skills University signed an MoU with INIFD for the Fashion and Interior designing programmes.”“Medhavi Skills University signed an MoU with The Marriott Westin for the Hospitality & Hotel Management programmes.”Medhavi Skills University signed an MoU with Critical Care Hospital & Research Institute for Healthcare programmes.Medhavi Skills University signed an MoU with The Fern Hotels & Resorts for the Hospitality & Hotel Management programmes.Medhavi Skills University signed an MoU with The Institute of Certified Public Accountants (ICPA).Medhavi Skills University signed an MoU with Medicity Guwahati Aruna Memorial Hospital for Healthcare programmes.“Medhavi Skills University signed an MoU with Holiday Inn Express an IHG Hotel for the Diploma in Hospitality & Hotel Operations.”“Admission Open for Work Integrated Programme Session 2022-23.”“Medhavi Skills University signed an MoU with National Skill DevelopmentCorporation (NSDC) to promote long term skill-embedded degree/diploma courses among students who have completed either class 10 or 12.”“Medhavi Skills University signed an MoU with Crowne Plaza and Holiday Inn an IHG Hotel for the 3-Year Degree program in B.Sc. Hospitality & Hotel Management.”“Medhavi Skills University established on 24th June,2021.”“Medhavi Skills University is UGC Recognised.”“Medhavi Skills University signed an MoU with the Tourism & Hospitality Skill Council.”“Medhavi Skills University signed an MoU with the Directorate General Of Training.”“Medhavi Skills University signed an MoU with B4M Entertainment.”“Medhavi Skills University has signed an MoU with the Centre of Excellence in Maritime & Shipbuilding (CEMS), a skill development initiative by the Indian Register of Shipping (IRCLASS) and Sagarmala – Ministry of Ports, Shipping & Waterways.”

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MBA in Marketing
Enquiry

MBA in Marketing

Skill / Industry Partner

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Enquiry Form

Enquiry Form

MBA in Marketing is a two-year postgraduate program designed to develop strategic and analytical skills in market research, consumer behavior, brand management, digital marketing, and sales management. The program blends core business knowledge with specialized marketing techniques, helping students understand how to create value through customer-focused strategies. It includes real-world projects, case studies, internships, and exposure to modern tools like CRM systems, digital analytics, and social media platforms. Graduates are prepared for dynamic roles in sectors such as FMCG, retail, advertising, e-commerce, and media, taking up positions like Marketing Manager, Brand Strategist, Sales Head, or Digital Marketing Specialist.

  • ● Comprehensive Marketing Curriculum: Covers brand management, digital marketing, consumer behavior, sales strategy, and market research.
  • ● Industry Exposure & Internships: Industry aligned curriculum with a focus on academic learning with real-world application through on-the-job training (OJT), internships, live marketing projects, and industry visits.
  • ● Digital Marketing Integration: Training in SEO, SEM, social media marketing, content strategy, and analytics tools like Google Ads and HubSpot.
  • Skill Development Workshops: Regular workshops on communication, negotiation, branding, and customer relationship management (CRM).
  • ● Diverse Career Opportunities: Prepares graduates for roles in FMCG, advertising, retail, media, e-commerce, and B2B marketing.

● 2 years (4 semester)

UG and Equivalent

  • Core Subjects: Marketing Management, Consumer Behavior, Brand Management, and Sales & Distribution, Product and Pricing Strategies, Retail & Channel Management, International Marketing, and Market Research.
  • Experiential Learning: Case studies, simulations, and live marketing projects. Capstone projects and fieldwork, provides real-world exposure through On-the-Job Training (OJT), Internships at multiple stages and deeper insights into current marketing challenges.
  • Advanced Skills: Advanced competencies in digital marketing, including SEO, SEM, content strategy, and social media. Students learn to use tools like Excel, SPSS, Tableau, and R/Python for marketing analytics, alongside training in CRM systems, automation tools, and project management for improved operational effectiveness.
  • Holistic Development: The program fosters critical thinking, problem-solving, and effective communication. Leadership and teamwork are developed through collaborative activities, while courses on ethics, CSR, sustainability, and global etiquette prepare students to be responsible and culturally aware professionals.

Dual Focus on Traditional & Digital Marketing

Balanced coverage of classical marketing strategies and modern digital tools and platforms.

Analytics-Driven Approach

Integration of data analytics, consumer insights, and marketing metrics for data-informed decision-making.

Placement & Career Support

Dedicated training for interviews, resume building, and placements with top recruiters in marketing domains.

Experiential Learning

Emphasis on case studies, simulations, marketing campaigns, and real-time industry projects.

Industry Collaboration

Frequent guest lectures, seminars, and workshops by corporate and marketing professionals.

UGC Recognised Degree

Learn & Earn Opportunity

On Job Training
(Pan India)

Blended
Learning

Placement
Opportunity

Design your Own Degree

With Major, Minor, Skill Electives for a personalized career progression

Work with Industry and Apprenticeship

Opportunity to Work with Industry during education

Industry and Skill Certifications

Certification from Industry & Professional body

Competency Driven Curriculum

For professional competencies and outcomes

Learning the Professional way

Meta Learning, Problem solving, Life skills, Digital comfort and communication

Learning by doing

Practical & Practice to Do-Experience-Learn

Phygital Learning Ecosystem

For smart and life-long learning in 21st century

Continuous and Outcome – based Assessment

What is done/ learnt every day, is assessed in real time

Traditional Higher Education

Traditional Curriculum

Theory-Experiment based

Limited Industry Linkage

Industry linkage is limited to industry visit and internship

Work Experience (only) after Education

Due to limited access to practical skills, recognition to entry to work only possible after education

Higher Education ONLY for Degree

Student randomly opts for degrees with hope to decide later

Single Mode of Delivery

Offline/ Face-to-Face

WISE

Competency Benchmarked Curriculum

Theory-Application-Practice based

Industry as Partner

In curriculum designing, practical training & certification, Industry is a partner.

Education with Work Experience

OIT/Apprenticeship exposes to active participation in industry's processes

Higher Education for Degree AS WELL AS Employability

Along with theory, practical and OIT distribution at industry support the curriculum requirement for degree

Flexible Mode of Delivery

Face-to-Face Online/ On-site