MSU students visited Luxury Connect Business School (LCBS) in Gurgaon for an insightful session on "Luxury Brand Management: De-Mystifying Luxury." They explored exclusivity, brand heritage, and market differentiation, gaining a deeper understanding of how luxury brands maintain their competitive edge.
Later, at Om Logistics, they experienced the logistics management process firsthand, covering inventory, transportation, and warehousing.
They also learned how companies like Maruti and Hero optimize their supply chains for maximum efficiency. This visit provided students with practical exposure to both luxury branding and logistics, bridging the gap between theoretical knowledge and real-world industry practices through experiential learning.