Medhavi University - Medhavi University - BBA IN DIGITAL BUSINESS AND MARKETING

Announcements:

In the contemporary business realm, digitalization has revolutionized the way companies operate, transforming traditional business models and redefining consumer interactions. The fusion of digital technologies with marketing strategies has become imperative for organizations seeking to stay competitive and relevant in today's dynamic marketplace. Digital business and marketing professionals are at the forefront of this revolution, spearheading initiatives to harness the power of digital platforms, analyse big data, and create compelling online experiences that engage and resonate with target audiences. From leveraging social media channels and optimizing search engine visibility to implementing data-driven marketing campaigns and harnessing emerging technologies, digital business and marketing encompass a wide range of skills required to navigate the digital landscape and drive organizational growth.

The three-year BBA program in Digital Business and Marketing at Medhavi Skills University (MSU) provides a cutting-edge curriculum designed to meet the demands of the digital age. Students study core principles such as digital marketing strategy, e-commerce management, social media marketing, and data analytics using a combination of theoretical insights and hands-on experiences. The program focuses on key areas such as digital branding, content marketing, user experience design, and online consumer behaviour, providing graduates with the knowledge and skills required to thrive in the rapidly changing digital ecosystem. Internships, industry projects, and experiential learning opportunities provide students with practical insights into how to use digital technologies to drive business innovation and customer engagement. Enrolling in MSU's BBA program in Digital Business and Marketing begins a transformative journey to becoming skilled digital marketers and managers in the digital business landscape.

Duration & Eligibility
Industry Led Learning
Academic Framework
Program Outcomes
Learning by Doing
Industry Partner
Programs to Explore

Duration

*3 Years

Note: * Duration for Paramedical programmes (MLT/RIT/OTT/DT/EMT/OPTOMETRY) may extend by 3 months to 1 Year (Approx) to include Internship/On the Job Training for the awarding of Degree/Diploma as per the guidelines (if any) from State Allied and Healthcare Council, Sikkim.

Eligibility

10+2 (Any Stream)

INDUSTRY LED LEARNING

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning.

Case Based Business Simulation

Gain practical experience utilizing case-based industry led business simulations to enhance your skill set.

On Job learning Experience

Gain valuable on-the-job training while still studying, solving real-world problems and finding practical solutions.

Live Project Engagement

Get the chance to collaborate on live projects, gaining valuable hands-on experience.

Engaging with Industry Experts

Engaging with industry experts provides invaluable insights and real-world perspectives, enriching the learning experience and preparing students for professional success.

Industry/ Skill Certifications

Validate expertise and proficiency, enhancing employability and credibility in competitive job markets while signaling commitment to continuous learning and professional development.

World Skill Challenge

Showcase the pinnacle of vocational excellence, fostering global collaboration and innovation to advance technical skills and craftsmanship across diverse industries.

Academic Framework

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning, Self-awareness, Multidisciplinary Problem Solving, Practice of Professional Grade, Digital Comfort, Current Social and Global Dynamics, Employability and Life Skills. MSU offers an opportunity to customise the higher education with range of specialisation/electives.